What Graywise is ...
A Brussels based consultancy providing services on governance, compliance and responsibility issues. This ranges from conceiving and drafting a self-regulatory strategy to the elaboration of a code, compliance and process management, reviewing responsible marketing policies and principles, setting up a self or co-regulatory scheme/programme, education and training, developing key messaging, presiding or serving on Complaints juries, preparing speeches and reports.
Based on over 25 years experience in corporate social responsibility, national, European and international public affairs, self-regulation and standard setting.
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Graywise CEO, Dr. Oliver Gray, is the course author of ICC's brand new Course/ Certificate in Responsible Green Marketing Communications (RGMC).
Serving as a Special Advisor to the International Chamber of Commerce (ICC) Marketing and Advertising Commission and as Co-chair of the ICC Code Revision Taskforce, his 30 years of expertise spans a range of topics including digital and #AI technologies, environmental concerns and other #regulatory issues.
In the RGMC course, he shares his insights on the importance of #ethicalmarketing in the context of #greenclaims. Enrol in the course to benefit from his expertise and guide your organisation's #greenmarketing practices
Graywise CEO, has written a case study on advertising and self-regulation in Europe. The case study with others, is published by Hart in the book 'Private Regulation and Enforcement in the EU: Finding the Right Balance from a Citizen’s Perspective'.
It’s impossible to put in words the contribution Oliver has made to effective advertising self-regulation in Europe since its very beginnings in the early 1990s. He’s a giant on the international stage and I’m delighted we’ll be able to continue to make use of his unparalleled expertise. Guy Parker, EASA Chairman (2013-2016) and DG of the Advertising Standards Authority, ASA UK
I’ve worked with Oliver for over 15 years. He’s played a key role in designing and implementing an EU advertising self-regulation framework which is now widely considered to be the reference globally. He’s soft spoken, thoughtful and passionate. No doubt one of the leading global experts on industry self-regulation matters. Stephan Loerke
CEO at World Federation of Advertisers (WFA)
Oliver Gray has been my colleague in advertising self-regulation, as EASA´s DG, for almost 20 years. He is a magnificent professional, committed and loyal to its partners, with strategic vision and great capacity in Corporate and Public Affairs. J-D Gomez-Castallo, DG of Autocontrol, Spain
Oliver has an incredible knowledge of advertising self-regulation and good governance principles, which he is able to view from a top down and bottom up perspective. Orla Twomey, DG, Advertising Standards Authority Ireland, ASAI
Self-Regulation is Oliver's middle name! He is most knowledgeable both on the theory and the practice of self- and co-regulation. Oliver has the lucidity one needs to turn a fascinating theory into an applicable practice. Jean-Pierre Faure, Former Director, SMO, European Economic & Social Committee
Graywise CEO, Dr Oliver Gray proudly presents to EU Fake News Colloquium attended by EU Commissioner Gabriel in Brussels on learnings and experience from Ad Self-Regulation. The colloquium sought to help provid emore input re EU action on Fake News. Listen to the webstream: www.webcast.ec.europa.eu/2nd-multistakeholder-meeting-on-fake-news
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With experience spanning over two decades in #advertising ethics and self-regulation, Oliver is a leading authority in the field. ICC Academy
Oliver is a top expert on self and co-regulation. Based notably on his experience with the model organisation for advertising, EASA, an umbrella for national self-regulation bodies. Oliver's leadership at EDAA and at the International Chamber of Commerce are also relevant. When I joined the EU High Level Group on fake news, with some regulation governance questions, I sought notably his input. Christophe Leclercq, Founder, media EURACTIV and Fondation EURACTIV #Media4EU.
On the issue of regulation of marketing communications, there is no eye sharper, or ear more finely tuned, than Oliver's. Rae Burdon, CEO Global Regulatory Services (GRS), UK