Experience
Current
CEO and founder (since June 2016), GRAYWISE sprl, Brussels, Belgium
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Senior Expert Advisor, European Interactive Digital Advertising Alliance (EDAA), Brussels, Belgium
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Co-chair of ICC Code Revision taskforce (since 2004), Commission on Marketing and Advertising Practice, International Chamber of Commerce (ICC), Paris, France
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Advisory Council member, Euractiv, Brussels
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Special Advisor, FIPRA Consultants, Brussels
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Advisor, Digital Enlightenment Foundation, Amsterdam
2017
Jury member, Spanish Advertising Complaints Jury, Autocontrol de la Publicidad (2017)
Jury member, EACA Student Ad venture (2017)
Jury member,EACA Care awards Jury member (2017)
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Director-General, European Interactive Digital Advertising Alliance (EDAA), Brussels
Steering Group member, Steering Group of the EU Community for Better Self and Co-Regulation, EU Commission
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1993-May 2016
Director-General, European Advertising Standards Alliance (EASA), Brussels, Belgium
Senior Expert Advisor, European Advertising Standards Alliance (EASA) (2016-2018)
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1989-1993
Senior Committee Coordinator, American Chamber of Commerce in Europe (AMCHAM EU), Brussels, Belgium
1985–1989
PhD in European Political Management, Influence of pressure groups on the EU Common Agricultural Policy, Centre for European Industrial Studies, Bath University, UK
1980–1988
BSc Hons 2.1, Social Sciences with History and Philosophy, Bath University, UK
Graywise CEO proudly receives EASA Best Practice Award 2017 for his outstanding contribution to the practice and development of the role and promotion of effective advertising regulation over the last 23 years.
For more details on my
experience click below