Oliver Gray authors ICC's Responsible Green Marketing Communications course
Graywise CEO Dr. Oliver Gray, is the course author of the International Chamber of Commerce's brand new course and certificate in Responsible Green Marketing Communications (RGMC).
Serving as a Special Advisor to the International Chamber of Commerce (ICC) Marketing and Advertising Commission and as Co-chair of the ICC Code Revision Taskforce, his expertise spans a range of topics including digital and #AI technologies, environmental concerns and other #regulatory issues. With experience spanning over two decades in #advertising ethics and self-regulation, Oliver is a leading authority in the field.
In the RGMC course, he shares his insights on the importance of #ethicalmarketing in the context of #greenclaims.
For more details on the course and guide your organisation's #greenmarketing practices go here
ICC Launches Certification Program to Combat Greenwashing in Environmental Marketing
In an era of increasing greenwashing, the ICC has introduced a certification program for responsible green marketing communications. Led by Oliver Gray, the program aims to set a new standard for green claims and foster transparency between brands and consumers. This initiative marks a significant step forward in promoting genuine sustainability and accountability in advertising. Full article